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So here many of us sit, anxiously checking our stats to see how much money we've made today. What is our CTR (click through rate)? How much are we getting paid per click? And so forth.

While we all hear the tales about those making thousands per day or month with Adsense, most of us web publishers, here in the trenches, are not blessed with having a gazillion visitors that produce big fat checks. We are trying to steadily grow our modest Adsense income fairly and honestly.

But what is the secret to doing that?

**WARNING: If you're interested in information on how to make lots of money quick and easy using black hat techniques or using SPAM website generators, you can stop reading now**

I believe that slow and steady wins the race-and, you'll get to keep your Adsense account for the long run. Let me give you some perspective. Google is worth $120 billion. Google stock is now valued at over $400 per share. A good portion of their profit comes from pay-per-click advertising (Adwords). Yet, online advertising is still a relatively small percentage of total (U.S.) advertising dollars spent. However, things are rapidly changing. Online advertising will see steady growth for many years to come.

The potential windfall for online web publishers is enormous. A web publisher making $30 a month today, could be making $300-$500 per day in a few short years. Those who go for the quick, unethical profits now, but lose their Adsense accounts because of it, may be kicking themselves in the future. To me, it's just not worth it.

Anyway, for those of you who think that you'll never make it to that coveted $100 per month mark so that you can join the Google monthly check club, take heart. There's still plenty of time for you to get there. However, you must get serious. You won't make the big money if you're treating your websites like a hobby.

Content is King...