| How to Choose a Good Domain Name To Register |
| by Shaun Cronrath |
| Article Source: http://EzineArticles.com/?expert=Shaun_Cronrath |
Select Alternate Names
If your first domain name choice is not available, you can check the "whois" information box for the domain name, contact the person listed, and see if they're willing to sell it. If they want to sell, they will likely charge more than the $24.95 registration fee. An easier alternative is to register a variation of your first choice. For example, if your company name is Mrs Smith's Cookies, but mrssmithscookies.com and the more obvious cookies.com are registered, try adding a small letter such as "e" to indicate that it's an online business. Or add the word online. Or add your location to attract local customers:
- ecookies.com
- Cookiesonline.com
- CookiesNewYork.com
Alternatively, try registering a local domain name:
- mrsmithscookies.ca
- mrsmithscookies.us
Use a little creativity, and you may find your alternative beats your original choice. Once you've got a list of alternatives for your online business, test them with your friends and colleagues to see which ones they like best. Make sure these names can be easily pronounced and spelled by your test audience. Then, rank them in order of popularity.
Consider Spelling Mistakes
Consider mistakes people will make when typing your web site address and how your domain name sounds when you have to read it over the phone to a customer. Explaining special characters, abbreviations, and spelling is awkward and doesn't make good business sense. Will customers accidentally make spelling mistakes? Will they use the plural form of a word instead of the singular form, or visa versa? Make a list of possible mistakes, and register additional domain names that incorporate these mistakes.
Register Multiple Versions...
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