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Place your keywords in img "alt" tags (if you have an image with your link), link "title" tag, and in the anchor text for your link. You have to remember that when a search engine visits a site that has a backlink to you that they have no idea what your website is about yet. Of course the search engine spider will make decisions based on it's evaluation of the webpage but you can help them (and yourself) out by applying these simple principles to all backlinks you have control over. If you are submitting to a directory make sure you place your link under a category that has your keywords in the title of the category if possible.

You also have the option of "buying" links to your website, a strategy that has worked and continues to work now, but the search engine's frown on this practice and have a tendency to black hole websites involved in "link farming" techniques. It's ok to purchase advertising or to seek out strategic partnerships for reciprocal linking of course but purchasing links for the sole purposes of boosting your search rankings is against Google's Terms of Service.

Trust me when I say Google can tell with pretty good accuracy who is buying their links and who is not. It really isn't that hard to tell and does not require that much analysis to figure out. You can perform this type of analysis for yourself, and you should do this to see what the competition in your market is doing. If you do purchase links make sure these are not the only links back to your site. The search engine's like to see a "natural" growth to the number and quality of your backlinks. Having a couple of high ranking links and no others is a big red flag. Any site that grows naturally will have a pyramidal distribution of links with the greatest number of links at or near the bottom of the ranking ladder.

So you don't want your site to get black holed but you do want to accelerate the rate at which your website climbs the search engine rankings and hence see the benefits of free targeted traffic to your website. The good news is there are several Search Engine friendly ways to improve your link popularity:

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